Messaging platform WhatsApp is reportedly developing a new feature aimed at making chat management simpler, especially when it comes to business conversations. The upcoming update focuses on automatically sorting messages from business accounts into a separate section, helping users keep their main chat list clean and clutter-free.
According to reports, this feature—being tracked through beta updates—will identify conversations with business profiles and move them into a dedicated category without requiring any manual setup. This means users will no longer have to scroll through a crowded inbox to find personal chats.
What Problem Does This Feature Solve?
Currently, messages from businesses appear alongside personal chats, which can become overwhelming when promotional or service-related messages increase. The new system is designed to reduce this clutter by filtering such chats into a distinct space.
This separation will make it easier for users to focus on important personal conversations while still having quick access to business interactions when needed.
How the Feature is Expected to Work
- Business chats will be automatically grouped into a separate list
- No manual settings or activation will be required
- Users can easily access all business-related messages in one place
- Some reports suggest chats may shift after a certain period, improving inbox organization
In addition, users may get more control over which business chats remain in the main inbox and which are moved to the new section.
Availability and Current Status
The feature is still under development and has not yet been rolled out widely. It has been spotted in Android beta versions, indicating that testing is underway before a broader release.
Once launched, this update could significantly improve how users manage increasing interactions with brands and services on the platform.
Reference is taken from here