Shares of Puma SE surged over 17 percent during intraday trading on 27 November 2025 — the jump came after market chatter suggested Anta Sports Products, the major Chinese sportswear company, may be preparing a bid for the German footwear maker.
What’s going on
- According to a report by Bloomberg quoting “people aware of the matter,” Anta Sports has engaged a financial adviser to study a potential acquisition of Puma. A collaboration with a private-equity firm could also be part of the plan if a formal bid moves ahead.
- Other companies — including Chinese apparel firm Li Ning Co. and Japan’s ASICS — are also said to be under consideration as potential bidders. However, the discussions remain at an early stage and there is no certainty which, if any, will make an offer.
Market reaction and Puma’s financials
- On 27 November, Puma stock soared to an intraday high of €19.97 — up from the previous close of €17.01. At one point, the stock was trading around 14.7 percent higher than the prior close.
- Despite today’s surge, the broader trend has been negative: over the last five years, Puma’s share price has fallen more than 76 percent; in the past year alone it’s declined by over 56 percent. For 2025 so far, the stock is down roughly 56.05 percent.
- That said, in the last five trading sessions Puma shares have gained nearly 26 percent — showing that recent speculation is creating short-term upside.
- As of the market session on 27 November, Puma’s market-cap stood around €2.5 billion.
What to keep in mind
- The reported interest from Anta Sports — and possibly others — remains at a preliminary stage. There is no confirmed bid or deal yet.
- The potential roadblock: the biggest shareholder of Puma, Artémis Group (controlled by the family behind luxury-goods giant), may have lofty valuation expectations — a factor that could derail or delay any acquisition.
Reference is taken from here
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