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Univision’s modern drama is behind the scenes: It’s losing young Latino viewers to the opposition

Spanish-language tv big Univision Communications long has towered over its rivals, boosted by a gentle stream of immoderate Cinderella love stories, foreign from United Mexican States, that includes downtrodden damsels and hunky ranch hands.

No mas. currently Univision is that the one in an exceedingly swoon.
The nation’s largest Spanish-language media company over 2016 in unknown territory, clawing to retain its audience and blunt the gains created by archival Telemundo within the prime-time ratings race.
New York-based Univision has lost quite forty fifth of its prime-time audience since 2013. And since July, Telemundo has been rating a lot of viewers within the sweet spot for advertisers — viewers aged eighteen through forty nine.

Univision’s reversal of fortunes comes at associate degree wrong time. the corporate has been making ready for a public providing of its shares to alter its personal equity house owners, as well as l. a. wealthy person Haim Saban, to finally begin to unwind their interest in Univision when a decade of possession. That commerce run-up has lasted for much longer than the investment cluster anticipated, and a few of the personal equity corporations area unit haptic sensation to induce out.
But slumping prime-time ratings, stalled advertising revenue and room tensions wasn’t the story Univision had been hoping to inform Wall Street. Univision reported a web loss of $30.5 million within the third quarter of 2016.

Then came the November election of President-elect Donald Trump, UN agency campaigned on a promise of building a wall on the southern border. His policies ultimately might threaten the pipeline of a number of Univision’s most loyal viewers: Mexican immigrants.



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