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Digital Marketing Manager | Online Accomodation Marketplace in Noida

Unnati hiring for Online Marketplace for accomodation for students
1 – 3 yrs Delhi/NCR(National Capital Region) , Noida

Job Description

Our client is a startup that was born out of the personal pains and challenges that the founders faced in finding accommodation while they were attending university abroad. They saw a need for a one stop solution to cater to accommodation needs of students who are travelling to UK, US, Australia.

The company has helped thousands of students over the globe to discover the best accommodations and make their university experience truly uncomplicated and joyous by providing them with top quality rooms at best prices. They provide an array of free services to ensure the effortless transition to the university accommodation. Their 24by7 support team helps and advises students through the entire process right from the time of choosing your accommodation to even after students have moved into their selected accommodation.

In this role you will devise, implement, track and optimize our digital marketing campaigns across all digital channels. You will own and drive all digital search campaigns and display campaigns end to end. You could also involve yourself in driving Mobile app install campaigns

Responsibilities
Perform competitor analysis & evaluate market conditions
Set-up, implement & monitor marketing campaigns for the targeted segments
End to end ownership of marketing campaigns from strategy to execution
Work on SEM, email, social media and display advertising campaigns
Keyword research and estimate how they may perform
Partner with design, product & tech teams as and when required for effective campaign planning & analysis
Identify target segment/ audience for Facebook campaigns
Develop strategies for building and retaining mobile app users
Upload campaigns, generate performance reports, track & optimize
Optimize and keep track of Cost per Transactionand Cost per Click goals.
Working with in house designers & agencies to get creatives for campaigns
Launch more campaigns or optimize existing ones to reach target
Utilising a range of techniques like paid search, SEO and PPC
Review metrics (like traffic, leads, conversion rate page), competition and formulate proactive plans accordingly
Work on Google analytics/ equivalent, Adwords editor, Facebook power editor, analytics tools like Google analytics
Should be up to date on key trends in the industry.




Salary:INR 4,00,000 – 6,50,000 P.A
Industry:Internet / Ecommerce
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Senior Management
Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Candidate Profile

Education-
UG: Any Graduate – Any Specialization
PG:Any Postgraduate – Any Specialization
Doctorate:Any Doctorate – Any Specialization
Brand communication Experience in dot com or startup
Knowledge of ON Page & OFF Page activities
Strong awareness on Google Algorithm Updates
Knowledge of HTML & CMS Panels like WordPress & blogging platforms like Blogger, Tumblr.
Must have the knowledge on Social Media Marketing.
Headline writing skills
Link building skills

Company Profile:

Unnati
Online Marketplace for accomodation for students
The company was born out of the personal pains and challenges the founders faced in finding accommodation while they were attending university abroad. They saw a need for a one stop solution to cater to accommodation needs of students who are travelling to UK, US, Australia. The company has helped thousands of students over the globe to discover the best accommodations and make their university experience truly uncomplicated and joyous by providing them with top quality rooms at best prices. They provide an array of free services to ensure the effortless transition to the university accommodation. Their 24by7 support team helps and advises students through the entire process right from the time of choosing your accommodation to even after students have moved into their selected accommodation.

Contact Details
Reference Id:DMM@TUL-0416

For more information click here.




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