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WhatsApp will be more open to advertisers, says Facebook Messaging head

Facebook anticipates opening up WhatsApp more to publicists, the online networking mammoth VP of informing items, David Marcus, told CNBC on Tuesday. Theory about the fate of publicizing on WhatsApp developed after its originator, Jan Koum, left Facebook on Monday. To the extent promoting is concerned, we are unquestionably getting WhatsApp more open, Marcus disclosed to Julia Boorstin on Closing Bell  from Facebook yearly F8 engineer gathering. We are currently going to be able to empower bigger organizations, not just private companies, coordinate another API [application programming interface] to send…

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