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Get Hired on WhatsApp

A few students of Xavier Institute of Communications, Mumbai, gets surprise when their future employer created a WhatsApp group and named it ‘The Internship’ to take their interviews.

A Gurgaon-based creative director was interviewing them thought WhatsApp group would be more creative in the ease of their own environments. It will also cut the time, energy and cost spent on travelling. His strategy worked and the advertising agency hired all six as interns.

These days interfaces like Skype, Google Hangouts, LinkedIn, Twitter and Facebook are increasingly used during campus recruitments, but the WhatsApp interview was possibly the first of its type and has got the fancy of many on networking sites.

One of newly the interns said he had no idea that the chat was actually to be an actual interview and platform allowed us to be easy.
Bodhisatwa Dasgupta, senior creative director of JWT, said, “A creative person works best when they are left alone in their comfort zone…So I gave them some task on WhatsApp. It helped me find out who can think faster on his own.”



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